The Dud Effect
Deimantas Narkevičius, 2008
The fluentum collection is a young collection of contemporary art by software entrepreneur Markus Hannebauer with a strong focus on time-based media art, namely video and film. Markus decided to give the collection its own name to step behind the works and present all activities related to them, which are not necessarily initiated by the collector himself.
Markus started collecting video art in 2010 when visiting LOOP in Barcelona for the very first time. On the occasion of this festival and art fair – which is entirely dedicated to video art – Markus found a piece by American video artist Reynold Reynolds called Secret Machine, which became the first in a growing collection of works.
Since the collection does not yet have its own place outside of Markus' private appartment he wanted to document the collection online and present information regarding the works and artists such that others can make a virtual visit. If the artists decided to put their video works online, they are embedded on the fluentum site, too.
In addition to buying pieces for his collection Markus recently started to actively support selected artists in the production of new work.